About the Boardroom

The payment environment has changed dramatically over the past few years. While the rise of alternative payment technologies cannot be denied, cards still remain a key payment method for all customers, providing the expected level of service by customers, as well as a source of revenues for retail banks. Choosing the card issuance model that ensures the highest card collection and activation rate is at stake in the customer relationship.

Furthermore, attracting new and younger customers while retaining existing ones has also become a key priority as the consumers today are expecting access to banking services through multiple channels (mobile, branch, self-services etc). With onboarding and card issuance becoming key milestones within the customer journey, offering the right card issuance model could be a differentiating factor to stand your organisation out from the crowd. As the traditional bank branch model is reshaping. It has become a necessity to reach customers through new innovative ways. What if this would be an opportunity for retail banks to develop new business channels?

The Payment Card Issuance and Omnichannel Strategy DigiConnect Boardroom will bring together key stakeholders and senior management officials from the retail banking sector to discuss some of these key topics such as choosing the best card issuance model, offering alternative and innovative card services to customers, embracing branch transformation and self-service trends, safeguarding integrity of customer’s data amongst others which will help them attract new customers and remain competitive.

Benefits of Attending

Learn how instant card issuance strengthen customer relationship

Explore branch transformation with self-service applications 

Experience sharing from Industry experts for a successful project deployment 



Time Activity
11:00 – 11:05 Welcome note
11:05 – 11:15 Presentation: Payment cards: still a key instrument to build customer engagement

Alexandre Maugin, Regional Sales Manager for CIS and Middle East regions, Evolis
11:15 – 11:35 Presentation: Choosing the right card issuance model

Ludovic Simonneau - Marketing Group Manager, Evolis
11:35 – 11:45 Testimonial: How to ensure a successful deployment of instant issuance (Testimonial by

Mr Abdullah Tayfour, Sales Manager, El Ajou
11:45 – 11:55 Testimonial: Boost new customer onboarding with Self Service solutions

Mr Majdi Shawish, Chief Executive Officer, SEDCO
11:55 – 12:00 Presentation: Reaching out new customers with non-branch card issuance
12:00 – 12:30 Interactive Panel Discussion and Q&A


Mr Abdullah Tayfour

Sales Manager, El Ajou

Mr Abdullah Tayfour has 12 years’ experience as Sales Manager at El Ajou Group and a sales engineer background in integrated business solutions to both the public and private sectors. Providing solutions in the fields of archiving, manage printed services, mailing systems, card issuance systems, and business solutions.

Alexandre Maugin

Regional Sales Manager for CIS and Middle East regions, Evolis

Alexandre has 12 years’ experience at Evolis company in sales positions, experimenting implementation of distribution networks in various countries, management of large scales project in Banking and Governmental spheres.

Mr Majdi Shawish


Various leadership positions throughout 28 years of experience in product development, marketing, directorship and CEO along with a deep passion in AI, Majdi drives the vision of innovations towards digital transformation to enhance the customer experience in banks, telecom, healthcare and public sectors.

Holding BS of Electrical Engineering and recently certified with Artificial Intelligence executive program designed by MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), Majdi is eager to learn more about new innovations that would facilitate businesses, communities, and people’s lives.

Ludovic Simonneau

Marketing Group Manager, Evolis

Ludovic is responsible for the governmental and financial markets at Evolis, a French manufacturer of card personalization systems. In this role, he manages the product definition and go-to-market strategy for those two verticals, which are the largest business contributor for the leading company. Prior to working at Evolis, Ludovic has a 15 years’ experience in managing technological products in the smart card, mobile and computer industry. Ludovic has an engineering degree in computing and telecommunication from Ecole Centrale Paris, France.


Who Will Attend


About Evolis

Evolis designs, manufactures, and markets a comprehensive range of printing systems and plastic card personalization solutions.

Created in 2000, with headquarters and manufacturing facility in France, Evolis operates in 140 countries with 400+ local distributors and subsidiaries in the United States, Singapore, India and China.

Evolis is a leader in instant card personalization systems, with more than 70 000 installations across 1000+ Financial Institutions.



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